The word it’s is a contraction. The words it is are combined to make it’s.
It is a confusing word.
It’s a confusing word.
The word its shows possession.
The cat chased its own tail.
The store advertised its sale with a big sign.
Use it’s when you mean it is. Use its to show ownership.
It’s your turn. It is your turn. Decide whether to use it’s or its in this sentence. The neighborhood is having ___ first party of the year. Did you choose a possession word? Good for you!